What makeup did they use in the 40s?

Brow pencils, lipsticks, lip liners, blush, foundation, and powder were all popularly-used makeup items. The top-competing, and most used makeup brands during the 1940s in Britain were: Max Factor, Helena Rubinstein, Maybelline, Elizabeth Arden, and Estee Lauder.

What did 1940s makeup look like?

The overall 1940s makeup look was reasonably natural, topped off with a splash of red lipstick glamour. Foundation was natural or leaned towards a gentle sun-kissed tone, with a very subtle, natural rosy glow to cheeks. Shaped eyebrows were of medium thickness, brushed and gently coloured in.

Why was red lipstick popular in the 40s?

“Red lipstick was seen as a symbol of patriotism during the time, not only did it make women feel more feminine, it made them feel like they were defying the difficult times that were happening around them” (“Can’t Help But Be”). It was important that people had hope that they could survive and win the war.

Was eyeliner popular in the 40s?

1940s. Eyeliner took a backseat to pouty, matte red lips in the 1940s. If worn at all, the go-to eyeliner style involved a thin line applied right against the upper lash line. Sometimes the line had a subtle wing at the end, but nothing dramatic.

What is a 1940s Make-Up Guide?

Make-up and Beauty – A 1940s guide is a treat for any true 1940s style enthusiast and a treasure trove of ideas. A real trip back in time to a glamorous era. Treat yourself or your best girlfriend. You can also get the Vintage Make-up Guide Bundle, which includes all 1920’s, 1930s, 1940’s and 1950’s guides.

What was beauty like in the 1940s?

The magic word in the 1940s was glamour, and women strenuously sought after it. This detailed book is a goldmine of information and you’ll feel like a graduate in 1940s beauty culture when you’ve finished reading it. What is Beauty? What is Glamour? Make-up and glamour for your skin type.

What were the beauty trends of the war years?

The defined make-up and beauty style of the war years was a no holds barred luscious mouth, prominent eyebrows and glorious long hair, often tied up in the now famous war-time up-dos, but there are many trade secrets that women of that era learned that are not commonly known today.