What is HEC in Facebook?

These Facebook Targeting Updates to Housing, Employment and Credit (HEC) Could Apply to You. During the last year, Facebook has made drastic changes to its Ads Manager’s targeting options for advertisers, particularly for those serving ads in the housing, employment and credit industries (HEC).

What does HEC stand for in advertising?

In Q3 of 2019 Facebook is making drastic changes to Facebook Ads Manager’s targeting options for ads serving the housing, employment, and credit industries (HEC ads).

What is Facebook special ad category?

The Facebook Special Ad Category is a new classification for ads that link to housing, credit, or job opportunities. Facebook created the category to help enforce their policies against discriminatory practices in advertising and prevent discrimination based on demographic characteristics, such as age and gender.

How do I target low income on Facebook?

In order to access income targeting, you need to create a new ad campaign with a new ad objective, which can be whatever you want it to be. Then, at the ad set level, you can click on the Audience section. There will be a lot of options here, to create a new audience or use a saved audience.

How do I target my employees on Facebook?

How to Target Employees via Facebook Ads:

1. Under Detailed Targeting, click Browse to the right of the box and you will see a drop down menu.
2. Click on Demographics then scroll down to find Work.
3. Click on Work and select Employers.
4. From there, you’ll see a search box where you can search for specific employers.

What is the HEC policy?

Rules and Policies. ​​​Although the main function of the HEC Library is to collect, classify, catalogue and circulate books, journals and newspapers mostly related to higher education it also has a large collection of resource materials on other subjects.

What is HEC course?

HEC (History, Economics, and Civics) group: The students who are interested in the Indian history. The group has the more advantages that the subjects are very helpful in the competitive exams or recruitment examinations.

How do I choose my ad category on Facebook?

Go to Ads Manager and create or open an existing campaign. Select Special Ad Categories. Under Categories, choose which category applies to your campaign. Under Countries, choose the country or countries where you want to run your campaign.

What are the categories on Facebook?

Click the ‘choose a category’ box and select from the options Facebook provides, which include:

• Album.
• Book.
• Concert Tour.
• Library.
• Magazine.
• Movie.
• Radio Station.
• Record Label.

How does Facebook know your income?

The feature does not identify specific income ranges, but instead lets advertisers choose income levels based on where the user’s household income falls percentage-wise, i.e. top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent.

Can you still target by income on Facebook?

Facebook no longer allows you to target by income level and net worth. But you can show your ads to people who live in ZIP codes where the average household income falls within a specific percentage range (pictured).