Who said Think Different?

‘Think different’ ad campaign returns Apple to its roots The ad copy itself sprang from copywriters Rob Siltanen and Ken Segall (the latter of whom also named the iMac). The “think different” line came from Craig Tanimoto. He also had the idea of pairing up Apple with different 20th-century thinkers.

Which company slogan is Think Different?

Apple
08: Apple (1997) – Think Different. It’s easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996.

Was the Think Different campaign successful?

Upon release, the “Think different” Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.

When was Think Different launched?

1997
This week we decided to go vintage and analyze an old-special campaign from Apple, the distinguished “Think Different” which launched in 1997. This slogan changed the way we see campaigns, ads, posters and of course the way we see computers and technology.

What is the meaning of Think different?

To think differently is to be bold in your choices, to be expressive in your views and certainly to be artistically true to yourself. It is a mindset that needs to be adopted and a process that comes with practice. After all, change does not happen overnight, and neither does being different.

Is Think different grammatically correct?

The ‘Think Different’ Slogan We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.

How Steve Jobs think differently?

The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things.

Who is Craig Tanimoto?

Craig Tanimoto is the guy who actually wrote the two words “Think different” for Apple. He placed the words above Thomas Edison’s head, Einstein’s head, above Ghandi’s head. And when he did, he put a ding in the universe.

When did Steve Jobs launch the Think different campaign?

August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

Is it wrong to Think different?