What companies pay for product placement?

Pricing of course depends on the agency, but most established reputable agencies are going to quote between $60k to $250k+ for a brand, and more for a brand with multiple product categories.

What is a product placement agency?

The primary function of product placement agencies is to find TV shows and movies that are interested in contracting with the brands they represent. The goal of any placement agency is to connect with producers who are willing to place their clients’ products without a fee.

How do I get a product placement deal?

Do Your Own PR. Use your social media channels to reach out to industry influencers. Create awareness and interest for your products by sharing with those who may be able to do some product placement on their own channels. Prepare Press Kits.

Does product placement actually work?

Product placement is effective because it enables the audience to develop a stronger connection with the brand in a more natural way, rather than being directly marketed to. For example, viewers of product placement are more able to name a brand after seeing it used in the content.

Does Apple pay to have their products in movies?

“Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones,” Gavin Polone, who produced Zombieland, Curb Your Enthusiasm, and more, told Businessweek. “It’s kind of a graft situation.”

Are all product placements paid?

68% of product placements last for 5 seconds or less, but the average time of a product placement on camera is 6.2 seconds. 71.4% of product placements on television are paid.

Do product placements work?

There’s also the fact that product placements work really well. Studies have shown they increase viewers’ awareness of products and their positive attitudes toward them. They can also make people more likely to talk about the products and search them online. Not all product placements are equally effective, though.

What types of products are the most common form of product placement?

Also known as “embedded marketing” or “embedded advertising,” product placements are typically found in movies, television shows, personal videos, radio, and—less commonly—live performances.